Migration to non-metropolitan communities: Community-based perspectives on immigrant settlement and multicultural diversity in a small city in Canada

Immigrants in Canada are increasingly moving into non-metropolitan communities (smaller cities). Non-metropolitan communities are unique contexts of settlement due to a fabric of difference in the physical and social landscape in comparison to larger, multicultural cities that are renowned for immigration and diversity. Policies and immigration pathway programs in Canada are deliberate about promoting non-metropolitan communities as places for immigrant settlement due to the necessity of addressing demographic challenges, such as an aging or declining population. However, less is known about the experiences of settlement in a smaller city from the perspective of immigrants living in the community. This study explored the community-based perspectives about multicultural diversity and the reasons for migration to a non-metropolitan community in Canada. It involved interviews with immigrants from multicultural backgrounds, municipal officials, and a key informant on immigrant settlement and integration. The findings of this study indicated that economic and family-related factors were the primary reasons for migration to and settlement in a non-metropolitan community. This paper contributes to the literature on population and demographic change by emphasizing the importance of understanding place satisfaction from the perspective of diversity in the community as an approach to addressing demographic challenges in non-metropolitan communities.
Agrawal, S., & Kurtz, N. (2019). Ethnic spatial segmentation in immigrant destinations-Edmonton and Calgary. Journal of International Migration and Integration, 20(1):199-222. https://doi.org/10.1007/s12134-018-0604-y
Allen, J., Farber, S., Greaves, S., Clifton, G., Wu, H., Sarkar, S., et al. (2021). Immigrant settlement patterns, transit accessibility, and transit use. Journal of Transport Geography, 96:103187. https://doi.org/10.1016/j.jtrangeo.2021.103187
Banack, C. (2023). Understanding rural attitudes toward cultural and religious minorities via political ethnography: The case of rural Alberta. In: Banack, C., & Pohler, D. (eds). Building Inclusive Communities in Rural Canada. Alberta: University of Alberta Press, p.105-128.
Bauder, H., & Sharpe, B. (2002). Residential segregation of visible minorities in Canada’s gateway cities. The Canadian Geographer, 46(3):204-222. https://doi.org/10.1111/j.1541-0064.2002.tb00741.x
Beine, M., & Coulombe, S. (2018). Immigration and internal mobility in Canada. Journal of Population Economics, 31(1):69-106. https://doi.org/10.1007/s00148-017-0645-0
Bonifacio, G.T., & Drolet, J. (eds.). (2017). Canadian Perspectives on Immigration in Small Cities. Cham: Springer.
Brown, N.R. (2017). Housing experiences of recent immigrants to Canada’s small cities: The case of North Bay, Ontario. Journal of International Migration and Integration, 18(3):719-747. https://doi.org/10.1007/s12134-016-0498-5
Burayidi, M. (ed.). (2018). Cities and the Politics of Difference: Multiculturalism and Diversity in Urban Planning. Canada: University of Toronto Press.
Carter, T., Morrish, M., & Amoyaw, B. (2008). Attracting immigrants to smaller urban and rural communities: Lessons learned from the Manitoba provincial nomineeprogram. Journal of International Migration and Integration, 9(2):161-183. https://doi.org/10.1007/s12134-008-0051-2
Caxaj, C.S., & Gill, N.K. (2017). Belonging and mental wellbeing among a rural Indian-Canadian diaspora: Navigating tensions in “finding a space of our own”. Qualitative Health Research, 27(8):1119-1132. https://doi.org/10.1177/1049732316648129
Chai, C.L. (2021). Picturing settlement experiences: Immigrant women’s senses of comfortable and uncomfortable places in a small urban center in Canada. Journal of International Migration and Integration, 23(3):1567-1598. https://doi.org/10.1007/s12134-021-00903-4
Dennler, K. (2022). Making Rural Immigration Work: Settlement Services in Small and Rural Communities. In: The Conference Board of Canada.
Derwing, T.M., & Krahn, H. (2008). Attracting and retaining immigrants outside the metropolis: Is the pie too small for everyone to have a piece? The case of Edmonton, Alberta. Journal of International Migration and Integration, 9(2):185-202. https://doi.org/10.1007/s12134-008-0050-3
Drolet, J.L., & Teixeira, C. (2022). Fostering immigrant settlement and housing in small cities: Voices of settlement practitioners and service providers in British Columbia, Canada. The Social Science Journal (Fort Collins), 59(3):485-499 https://doi.org/10.1016/j.soscij.2019.07.010
Erfani, G. (2022). Reconceptualising sense of place: Towards a conceptual framework for investigating individual-community-place interrelationships. Journal of Planning Literature, 37(3):452-466. https://doi.org/10.1177/08854122221081109
Esses, V., & Carter, C. (2019). Beyond the Big City: How small communities across Canada can attract and retain newcomers. Canada: Public Policy Forum.
Finlay, L., & Haan, M. (2024). The places we’ll go: How have rural residents changed over time? Journal of Rural Studies, 105:103181. https://doi.org/10.1016/j.jrurstud.2023.103181
Garcia, A.S., & Schmalzbauer, L. (2017). Placing assimilation theory: Mexican immigrants in urban and rural America. The Annals of the American Academy of Political and Social Science, 672(1):64-82. https://doi.org/10.1177/0002716217708565
George, G., Selimos, E.D., & Ku, J. (2017). Welcoming initiatives and immigrant attachment: The case of Windsor. Journal of International Migration and Integration, 18(1):29-45. https://doi.org/10.1007/s12134-015-0463-8
Government of Canada. (2023a). Canada Welcomes Historic Number of Newcomers in 2022. Available from: https://www.canada.ca/en/immigration-refugees-citizenship/news/ 2022/12/canada-welcomes-historic-number-of-newcomers-in-2022.html [Last accessed on 2023 Sep 01].
Government of Canada. (2023b). Canada’s Demographic Estimates for July 1, 2023: Record-high Population Growth Since 1957. Available from: https://www150.statcan.gc.ca/ n1/daily-quotidien/230927/dq230927a-eng.htm [Last accessed on 2023 Sep 01].
Government of Canada. (2023c). Settlement Program. Available from: https://www.canada.ca/en/immigration-refugees-citizenship/corporate/transparency/ program-terms-conditions/settlement.html [Last accessed on 2023 Sep 01].
Graham, N., & Pottie‐Sherman, Y. (2021). The experiences of immigrant entrepreneurs in a medium‐sized Canadian city: The case of St. John’s, Newfoundland and Labrador, Canada. The Canadian Geographer, 65(2):184-196. https://doi.org/10.1111/cag.12627
Hiebert, D. (2017). Immigrants and refugees in the housing markets of Montreal, Toronto, and Vancouver, 2011. Canadian Journal of Urban Research, 26(2):52-78.
Hou, F., & Bourne, L.S. (2006). The migration-immigration link in Canada’s gateway cities: A comparative study of Toronto, Montreal, and Vancouver. Environment and Planning A, 38(8):1505-1525. https://doi.org/10.1068/a37246
Hyndman, J., Schuurman, N., & Fiedler, R. (2006). Size matters: Attracting new immigrants to Canadian cities. Journal of International Migration and Integration, 7(1):1-25. https://doi.org/10.1007/s12134-006-1000-6
IRCC. (2025). Rural and Northern Immigration Pilot: About the Pilot. Available from: https://www.canada.ca/en/immigration-refugees-citizenship/services/immigrate-canada/ rural-northern-immigration-pilot.html [Last accessed on 2025 Feb 01].
Kaida, L., Hou, F., & Stick, M. (2020). Are refugees more likely to leave initial destinations than economic immigrants? Recent evidence from Canadian longitudinal administrative data. Population Space and Place, 26(5):e2316. https://doi.org/10.1002/psp.2316
Kelly, M., & Nguyen, M. (2023). Choosing to stay: Understanding immigrant retention in four non-metropolitan counties in Southern Ontario. Journal of International Migration and Integration, 24:1055-1075. https://doi.org/10.1007/s12134-023-01034-8
Kitchen, P., Williams, A.M., & Gallina, M. (2015). Sense of belonging to local community in small-to-medium sized Canadian urban areas: A comparison of immigrant and Canadian-born residents. BMC Psychology, 3(1):28-28.
https://doi.org/10.1186/s40359-015-0085-0Li, W. (2009). Ethnoburb: The New Ethnic Community in Urban America. United States: University of Hawai’i Press.
McQuillian, K. (2024). Leaving the Big City: New Patterns of Migration in Canada, School of Public Policy. Available from: https://www.policyschool.ca/wp-content/uploads/2024/04/ up48-patternsmigrationcda.mcquillan.apr24.r2.pdf [Last accessed on 2024 Nov 01].
Miraftab, F. (2016). Global Heartland: Displaced Labor, Transnational Lives, and Local Placemaking. United States: Indiana University Press.
Okonny-Myers, I. (2010). Interprovincial Mobility of Immigrants in Canada. Citizenship and Canada. Available from: https://www.canada.ca/content/dam/ircc/migration/ircc/english/ pdf/research-stats/interprov-mobility.pdf [Last accessed on 2023 Sep 01].
Pandey, M., & Townsend, J. (2011). Quantifying the effects of the provincial nominee programs. Canadian Public Policy, 37(4):495-512. https://doi.org/10.1353/cpp.2011.0048
Patel, A., Dean, J., Edge, S., Wilson, K., & Ghassemi, E. (2019). Double burden of rural migration in Canada? Considering the social determinants of health related to immigrant settlement outside the Cosmopolis. International Journal of Environmental Research and Public Health, 16(5):678. https://doi.org/10.3390/ijerph16050678
Pottie-Sherman, Y., & Graham, N. (2021). Live, work, and stay? Geographies of immigrant receptivity in Atlantic Canada’s aspiring gateways. Geographical Review, 111(2):287-307. https://doi.org/10.1080/00167428.2020.1804301
Qadeer, M.A., & Agrawal, S.K. (2011). The practice of multicultural planning in American and Canadian cities. Canadian Journal of Urban Research, 20(1):132-156.
Ramsey, D., Michalos, A., & Eberts, D. (2016). Community changes and growth in small cities: Resident perceptions of growth in Brandon, Manitoba, Canada. Growth and Change, 47(4):682-699. https://doi.org/10.1111/grow.12150
Rishworth, A., Niraula, A., Dean, J., Wilson, K., Ghassemi, E., & Baldo, A. (2023). Rural futures? Mapping newcomers’ hopes about potential resettlement in Canadian rural areas. The Canadian Geographer, 67(2):253-227. https://doi.org/10.1111/cag.12803
Rose, J., & Preston, V. (2017). Canadian municipalities and services for immigrants: A Toronto case study. Canadian Journal of Urban Research, 26(1):29-39.
Sanchez-Flores, M.J. (2018). The inadequacies of multiculturalism: Reflections on immigrant settlement, identity negotiation, and community in a small city. In: Walmsley, C., & Kading, T. (eds.). Small Cities, Big Issues: Reconceiving Community in a Neoliberal Era. Athabasca, Canada: Athabasca University Press.
Sandercock, L. (1998). Towards Cosmopolis: Planning for Multicultural Cities. Chichester: John Wiley & Sons.
Sapeha, H. (2017). Migrants’ intention to move or stay in their initial destination. International Migration, 55(3):5-19. https://doi.org/10.1111/imig.12304
Shannon, M. (2015). Canadian migration destinations of recent immigrants and interprovincial migrants: Similarities, differences and explanations. IZA Journal of Migration, 4(1):15. https://doi.org/10.1186/s40176-015-0038-7
Simpson, S. (2017). Spatial patterns of international migrant resident settlement and incorporation in Winnipeg Manitoba: Spatial patterns of settlement. Population Space and Place, 23(1):e2060. https://doi.org/10.1002/psp.2060
Statistics Canada. (2015). Visible Minority of Person: Definition. Available from: https://www23.statcan.gc.ca/imdb/p3var. pl?function=dec&id=45152 [Last accessed on 2023 Sep 01].
Statistics Canada. (2019a). Census Profile, 2016 Census. Brooks [Population Centre], Alberta [Province]. Canada: Statistics Canada.
Statistics Canada. (2021). Census Metropolitan Area (CMA) and Census Agglomeration (CA). Available from: https://www12.statcan.gc.ca/census-recensement/2021/ref/dict/az/ definition-eng.cfm?id=geo009 [Last accessed on 2023 Sep 01].
Statistics Canada. (2022a). The Canadian Census: A Rich Portrait of the Country’s Religious and Ethnocultural Diversity. Available from: https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026b-eng.htm [Last accessed on 2023 Sep 01].
Statistics Canada. (2022b). Canada in 2041: A Larger, More Diverse Population with Greater Differences between Regions. Available from: https://www150.statcan.gc.ca/n1/daily-quotidien/220908/dq220908a-eng.htm [Last accessed on 2023 Sep 01].
Statistics Canada. (2022c). Immigrants Make Up the Largest Share of the Population in Over 150 Years and Continue to Shape who we are as Canadians. Available from: https://www150. statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng. htm [Last accessed on 2023 Sep 01].
Statistics Canada. (2023a). Canada’s Demographic Estimates for July 1, 2023: Record-High Population Growth Since 1957. Available from: https://www150.statcan.gc.ca/n1/daily-quotidien/230927/dq230927a-eng.htm [Last accessed on 2023 Sep 01].
Statistics Canada. (2023b). Canada at a Glance, 2023 Immigration and Ethnocultural. Available from: https://www150.statcan.gc.ca/n1/pub/12-581-x/2023001/sec2-eng.htm [Last accessed on 2023 Sep 01].
Statistics Canada. (2024). Number and Size of Communities in Rural and Small Town Canada: Interactive Dashboard. Available from: https://www150.statcan.gc.ca/n1/pub/71- 607-x/71-607-x2024012-eng.htm [Last accessed on 2024 Nov 01].
Statistics Canada. (2025). Canada Launches Rural and Francophone Community Immigration Pilots. Available from: https://www.canada.ca/en/immigration-refugees-citizenship/ news/2025/01/canada-launches-rural-and-francophone-community-immigration-pilots.html [Last accessed on 2025 Feb 01].
Teixeira, C., & Drolet, J.L. (2018). Settlement and housing experiences of recent immigrants in small- and mid-sized cities in the interior of British Columbia (Canada). Journal of Housing and the Built Environment, 33(1):19-43. https://doi.org/10.1007/s10901-017-9550-9
Tönnies, F. (1963). Community and Society (Gemeinschaft und Gesellschaft). First Harper Torchbook edition. United States: Harper & Row.
Tuan, Y.F. (1977). Space and Place: The Perspective of Experience. Tales and Travels of a School Inspector Series. Minneapolis, Minnesota: University of Minnesota Press.
Tungohan, E. (2017). From encountering confederate flags to finding refuge in spaces of solidarity: Filipino temporary foreign workers’ experiences of the public in Alberta. Space and Polity, 21(1):11-26. https://doi.org/10.1080/13562576.2017.1270637
Valentine, G. (2008). Living with difference: Reflections on geographies of encounter. Progress in Human Geography, 32(3):323-337. https://doi.org/10.1177/0309133308089372
Veronis, L. (2019). Building intersectoral partnerships as place‐based strategy for immigrant and refugee (re)settlement: The Ottawa local immigration partnership. The Canadian Geographer, 63(3):391-404. https://doi.org/10.1111/cag.12559
Vézina, M., & Houle, R. (2017). Settlement Patterns and Social Integration of the Population with an Immigrant Background in the Montréal, Toronto and Vancouver Metropolitan Areas. Canada: Statistics Canada.
Wagner, M., & Growe, A. (2021). Research on small and medium-sized towns: Framing a new field of inquiry, World, 2(1):105-126. https://doi.org/10.3390/world2010008
Walton-Roberts, M. (2005). Regional immigration and dispersal: Lessons from small- and medium-sized urban centres in British Columbia. Canadian Ethnic Studies, 37(3):12-34.
Wardle, H. (2015). Cosmopolitanism. In: International Encyclopedia of the Social and Behavioral Sciences. 2nd ed., Vol. 5. Amsterdam, Netherlands: Elsevier Ltd., p.41-46. https://doi.org/10.1016/B978-0-08-097086-8.12043-4
Werbner, P. (2015). The dialectics of urban cosmopolitanism: Between tolerance and intolerance in cities of strangers. Identities (Yverdon, Switzerland), 22(5):569-587. https://doi.org/10.1080/1070289X.2014.975712
Wilson-Forsberg, S. (2012). Getting Used to the Quiet: Immigrant Adolescents’ Journey to Belonging in New Brunswick, Canada. Canada: McGill-Queen’s Press-MQUP.
Winders, J. (2014). New immigrant destinations in global context. The International Migration Review, 48(S1):S149-S179. https://doi.org/10.1111/imre.12140
Wong, C.Y., Perales, F., & Bernard, A. (2023). Non-metropolitan settlement and integration outcomes of humanitarian migrants in Australia: Combining spatial, multidimensional and longitudinal perspectives. Journal of Rural Studies, 104:103151. https://doi.org/10.1016/j.jrurstud.2023.103151
Zhuang, Z.C. (2021). The negotiation of space and rights: Suburban planning with diversity. Urban Planning, 6(2):113- 126. https://doi.org/10.17645/up.v6i2.3790
Zhuang, Z.C. (2023). A place-based approach to understanding immigrant retention and integration in Canadian and American non-traditional gateway cities: A scoping literature review. Journal of International Migration and Integration, 24(Suppl 6):1029-1053. https://doi.org/10.1007/s12134-023-01052-6
Zhuang, Z.C., & Chen, A.X. (2017). The role of ethnic retailing in retrofitting suburbia: Case studies from Toronto, Canada. Journal of Urbanism, 10(3):275-295. https://doi.org/10.1080/17549175.2016.1254671
Zhuang, Z.C., & Lok, R.T. (2023). Exploring the wellbeing of migrants in third places: An empirical study of smaller Canadian cities. Wellbeing, Space and Society, 4:100146. https://doi.org/10.1016/j.wss.2023.100146