Innovative Approaches to Intellectual Property and Branding in Design: Navigating Protection, Strategy, and Business Impact
The journal Design + aspires to establish itself as a pivotal platform for global academic exchanges and creative industries by disseminating high-quality papers and research results. It endeavors to delve into the fusion of design with art, technology, business, users, and culture, emphasize creative integration and sustainable development, and promote the application of sustainable development principles in creative industries and society, thus to improve the value and vitality of the creative industries and contribute to the realization of global sustainable development objectives.
The scope of the journal includes but is not limited to the following topics:
The journal seeks to consolidate groundbreaking research spanning various domains, including design, art, technology, business, users, and culture, to promote and influence related research and integrate it into future design practices in the fields like products, psychology, physiology, behaviour, interactions, experiences, services, economics, computing, intelligent systems, architecture, society, ethics, human factors, ergonomics, urban design/engineering, environment and ecology.
Through interdisciplinary research and practice, the journal aims to champion the application of sustainable development principles and provide solutions to achieve coordination among economy, environment and society.
Researchers, scholars, artists, designers, engineers, entrepreneurs and policymakers from all fields are welcome to explore the forefront of creative integration and sustainable development. Original research, case analyses, review articles, policy comments, and other contributions are encouraged to boost knowledge dissemination and academic exchanges.
Innovative Approaches to Intellectual Property and Branding in Design: Navigating Protection, Strategy, and Business Impact