AccScience Publishing / AIH / Volume 1 / Issue 1 / DOI: 10.36922/aih.1486
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Use of digital transformation and artificial intelligence strategies for pharmaceutical industry in Pakistan: Applications and challenges

Khadija Shoukat1 Min Jian1* Muhammad Umar2 Habiba Kalsoom3 Wasim Sijjad4 Shahid Hussain Atta5 Asad Ullah6
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1 School of Management, Wuhan University of Technology, Wuhan, Hubei, China
2 Department of English Linguistics, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan
3 Department of Zoology, The Government Sadiq College Women University, Bahawalpur, Punjab, Pakistan
4 Department of Pharmacy, Shaheed Benazir Bhutto University, Sherengal, Khyber Pakhtunkhwa, Pakistan
5 Department of Social Science, The National College of Business Administration and Economics, Rahim Yar Khan, Punjab, Pakistan
6 School of Arts and Commerce, University of the Punjab, Lahore, Punjab, Pakistan
AIH 2024, 1(1), 32–41;
Submitted: 9 August 2023 | Accepted: 8 September 2023 | Published: 25 October 2023
© 2023 by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( )

The widespread application of artificial intelligence (AI) technology in Industry 4.0 can improve the work efficiency of doctors and help more patients. The application direction of AI in pharmaceutical logistics can be roughly divided into two types: First, AI technology empowers intelligent devices, and second, it improves labor efficiency through software systems. This article summarizes the digital development of the pharmaceutical industry in the United States, the European Union, and Japan, analyzes the current status and shortcomings of digital development in Pakistan’s pharmaceutical industry, and proposes digital development strategies for Pakistan’s pharmaceutical industry. The development of the domestic Internet has promoted the reform and progress of the pharmaceutical industry, but the policy development of digital applications needs to catch up. The digital transformation of the pharmaceutical industry faces problems such as the need for digital technology support for new drug research and development, medical data security problems, and the need for service platform construction for pharmaceutical enterprises. Finally, this article provides feasible suggestions for the better application of AI technology in Pakistan’s pharmaceutical industry by reviewing the research status, development trends, and development bottlenecks of AI technology in this area.

Artificial intelligence
Pharmaceutical industry
Development strategy
Medical field
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Conflict of interest
The authors declare no competing of interest.
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Artificial Intelligence in Health, Electronic ISSN: 3029-2387 Published by AccScience Publishing